Creating Prompts with PromptsGenie

PromptsGenie predicts the most effective 'Money Prompt Sets' — the prompts that best represent your brand's visibility opportunities within generative engines. It uses the personas, topics, and contexts identified by ContextGenie to generate synthetic prompts that mirror real user queries.

Money Prompt Sets

A Money Prompt Set is a curated group of prompts that represent meaningful visibility opportunities in AI search. These aren't random keyword lists — they're prompts built around real user intent, mapped across the buyer's journey: Discovery, Intent, Purchase, and Loyalty.

PromptsGenie generates these prompt sets automatically based on your ContextGenie configuration, but you can also create and refine prompts manually.

Coverage vs. Depth: the two prompt types

This is the most important framework in PromptsGenie. Every prompt falls into one of two categories, and you need both.

Coverage (Head Term) Prompts

Coverage prompts are foundational 'base' prompts covering broad, head-term keywords in your category. Their purpose is to monitor the category and conversation broadly.

Example: 'running shoes'

Coverage prompts give you a data-rich view of the overall landscape — who's being mentioned, what the competitive field looks like, how the category conversation is evolving. But if you focus only on Coverage prompts, you'll end up with data-rich dashboards and decision paralysis. The data is interesting but doesn't tell you where to act.

Depth (Commercial Intent) Prompts

Depth prompts have commercial intent and specificity. Their purpose is to find winnable content gap opportunities where you can dominate a category.

Depth prompts start with your product itself plus qualifiers: ICP, evaluation criteria, constraints, industry comparisons. Company names should be avoided in these prompts.

Example: 'best lightweight running shoes for marathon training under $150'

Depth prompts work because they force the AI engine to give specific recommendations — not general explanations. The output is typically a concise list of recommended options, making it immediately clear whether your brand is selected or not.

But if you focus only on Depth prompts, you risk missing large critical segments of your business. You'll optimize for narrow queries while being blind to how the broader category conversation is shifting.

Why you need both

The best GEO teams integrate Coverage and Depth prompts together. Coverage tells you where the conversation is. Depth tells you where to win.

There's also a strategic relationship between the two: to successfully target a head-term topic (Coverage), you generally need to first win on more specific, medium-granularity topics with clear commercial intent (Depth). Win the sub-queries, and you'll start winning the broader answers too.

How prompts are organized

Prompts are organized into Topics within MonitoringGenie's Prompt List view. Each topic contains a set of related prompts, and topic-level metrics (Visibility %, SOV %, Citation Rate %) are the aggregate of the prompts they contain.

Important: Consolidating too many disparate prompts into one topic produces averaged, unreliable metrics. Keep topics focused so that the aggregate metrics are meaningful and actionable.

Creating prompts

You can create prompts in two ways:

1. Using PromptsGenie — let the system generate prompts based on your ContextGenie personas, topics, and contexts. PromptsGenie will produce both Coverage and Depth prompts automatically.
2. Manually per topic — add specific prompts you know are important for your business. This is useful when you have proprietary insight into the exact queries your buyers use.

In both cases, prompts are added to topics and then tracked by MonitoringGenie.